In the era where data is available is abundance businesses starts to leverage this as an opportunity to grow exponentially. Today’s marketers are rightfully obsessed with metrics. But not to forget that the customers are more than just a data point. It is easy to overlook customer’s feelings and emotions, which can be difficult to quantify. However, with the help technology we companies can achieve this. Sentiment essentially relates to feelings: attitude, emotions, and opinions. Sentiment analysis refers to the practice of applying Natural…

Abishek PSS

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